Проверка битых ссылок и 404/500 страниц в Google Ads

/**
 * Goodlabs Google Ads script: broken landing page checker
 * Author: Goodlabs (https://goodlabs.kz)
 * Schedule: Daily at 06:00
 */
var CONFIG = {
  SPREADSHEET_URL: "https://docs.google.com/spreadsheets/d/YOUR_SHEET_ID/edit",
  NOTIFICATION_EMAIL: "analytics@yourdomain.com",
  PAUSE_BROKEN_ADS: false,
  OUT_OF_STOCK_REGEX: "Out of stock|Товар распродан|Нет в наличии",
  TIMEOUT_MS: 10000
};

function main() {
  var brokenCount = 0;
  var sheet = getOrCreateSheet(CONFIG.SPREADSHEET_URL);
  var checkedUrls = {};

  Logger.log("Starting Goodlabs Broken URL Audit...");

  var adIterator = AdsApp.ads()
    .withCondition("Status = ENABLED")
    .withCondition("CampaignStatus = ENABLED")
    .withCondition("AdGroupStatus = ENABLED")
    .get();

  while (adIterator.hasNext()) {
    var ad = adIterator.next();
    var url = ad.urls().getFinalUrl();
    if (!url) continue;

    var result = checkedUrls[url] || checkUrl(url);
    checkedUrls[url] = result;

    if (!result.ok) {
      brokenCount++;
      sheet.appendRow([
        new Date(),
        ad.getCampaign().getName(),
        ad.getAdGroup().getName(),
        ad.getId(),
        url,
        result.statusCode,
        result.error
      ]);

      if (CONFIG.PAUSE_BROKEN_ADS) {
        ad.pause();
        Logger.log("PAUSED broken ad: " + ad.getId() + " (" + url + ")");
      }
    }
  }

  Logger.log("Audit finished. Broken URLs detected: " + brokenCount);

  if (brokenCount > 0 && CONFIG.NOTIFICATION_EMAIL) {
    MailApp.sendEmail(
      CONFIG.NOTIFICATION_EMAIL,
      "⚠️ Google Ads Alert: " + brokenCount + " Broken URLs Found",
      "The broken landing page check found " + brokenCount + " failing landing pages in your Google Ads account.\n\n" +
      "Review the full report here: " + CONFIG.SPREADSHEET_URL
    );
  }
}

function checkUrl(url) {
  try {
    var response = UrlFetchApp.fetch(url, {
      muteHttpExceptions: true,
      followRedirects: true,
      validateHttpsCertificates: true,
      headers: { "User-Agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/120.0.0.0 Safari/537.36" }
    });

    var code = response.getResponseCode();
    if (code >= 400) {
      return { ok: false, statusCode: code, error: "HTTP Error " + code };
    }

    var text = response.getContentText();
    var oosPattern = new RegExp(CONFIG.OUT_OF_STOCK_REGEX, "i");
    if (CONFIG.OUT_OF_STOCK_REGEX && oosPattern.test(text)) {
      return { ok: false, statusCode: code, error: "Out of Stock Detected" };
    }

    return { ok: true, statusCode: code, error: "" };
  } catch (err) {
    return { ok: false, statusCode: 0, error: err.toString() };
  }
}

function getOrCreateSheet(url) {
  try {
    var ss = SpreadsheetApp.openByUrl(url);
    var sheet = ss.getActiveSheet();
    if (sheet.getLastRow() === 0) {
      sheet.appendRow(["Timestamp", "Campaign", "Ad Group", "Ad ID", "Final URL", "HTTP Status", "Error Details"]);
      sheet.getRange(1, 1, 1, 7).setFontWeight("bold").setBackground("#f3f4f6");
    }
    return sheet;
  } catch(e) {
    Logger.log("Spreadsheet error: " + e);
    return { appendRow: function() {} };
  }
}